4.1 Focus on One or Two Platforms

Instead of trying to be everywhere, concentrate on where your audience already spends time. Instagram is ideal for visually-driven businesses like cafés, beauty salons, and retail. TikTok is exploding for short, entertaining videos—perfect for reaching younger audiences. Facebook remains strong for community-based businesses and targeted advertising. 👉 Pro tip: Start with one platform, build consistency, then expand.

AFFORDABLE SOCIAL MEDIA MARKETING TIPS FOR SMALL BUSINESSES IN AUSTRALIA