Running a small business in Australia is no easy feat. Between serving customers, managing operations, and keeping up with competitors, marketing often feels overwhelming—especially when budgets are tight. The good news? Affordable social media marketing makes it possible to grow your brand, attract new customers, and build loyalty without breaking the bank.

In this guide, we’ll share practical strategies for small businesses to leverage platforms like Instagram, TikTok, and Facebook, with a focus on smart, cost-effective tactics.